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This site has the following in the web page, "Art Route McGregor - Art in McGregor." We noticed that the web site also stated " Once upon a time we nearly became a national monument." It also stated " But there were North American tee-, bucket toilets, pigs at our gate. And don t forget the A-frame where that author lived. So we didn t quite make it. Nevertheless, we re one big art-route. The beauty of our natural surroundings is visible from every point. And an artistic license infects even the most prosaic of activities. Apart from artists and crafters, bands, dance groups, choirs,." The header had art as the highest ranking keyword. It was followed by route, mcgregor, and art route which isn't as ranked as highly as art. The next words the site uses is artists. art festival was also included and will not be seen by search engines.